Equilon, Motiva, Equiva Services and Equiva Trading
Welcome to the former home page of the alliance companies: Equilon Enterprises LLC, Motiva Enterprises LLC, Equiva Trading Company and Equiva Services LLC.
In 1999, Shell, Texaco and Saudi Aramco associates created this group of businesses to create and sell Shell and Texaco refined products. Additionally, their goal was manage the companies’ transportation, lubricants and trading businesses in the United States.
As marketers and sellers of two of the biggest and most recognizable brands, Shell and Texaco, the Equilon, Motiva and Equiva had the knowledge and experience to make it big as leaders in the petroleum products business.
In 2002, the Equilon and Equiva names were dropped by Shell Oil Co. and began doing business as Shell. From November 2003 to September 2008 oil prices climbed by a factor of almost three. In 2008, with oil prices reaching record highs, many owners of SUVs and other "gas-hogs" began to look for a way to get cash for cars that had become too expensive to operate, and replace them with "fuel-sipping" vehicles, electric cars or hybrids.
Although Equilon, Motiva, Equiva have since disbanded, we welcome you to this website and hope you have found your visit here interesting and informative.
Copyright © 2008 EquilonMotivaEquiva.com. All rights reserved.
Yes, it has been "interesting and informative," if not hysterically funny. And, it's a bit mysterious, too.
The grammar and construction are peculiar to say the least:
"Shell, Texaco and Saudi Aramco associates created this group of businesses to create and sell..." (emphasis mine).
"As marketers and sellers of two of the biggest and most recognizable brands, Shell and Texaco, the Equilon, Motiva and Equiva had the knowledge and experience to make it big as leaders in the petroleum products business." What are the Equilon, Motiva and Equiva?No mention of the Chevron-Texaco merger... And what's with the cash-for-cars link, in the middle of the post? Is it possible that the company behind the link "owns" the Equilon et al. web page?
"Equilon and Equiva names were dropped by Shell Oil Co. and began doing business as Shell." But Shell was already doing business as Shell.
In any case, it would appear that Shell and Texaco don't care much.
I recall when the Texaco at Kipling and I-70 (Wheat Ridge, Colorado) changed from Texaco to Shell, not too long after Chevron and Texaco merged. Across the street to the north was what originally was a Standard, then Amoco, then BP, and now Conoco station, while another Conoco persisted across I-70 to the southeast while all the other changes were occurring to the north. The last-named is still there.
There is a certain sadness when a brand name and logo disappear or represent far less than they used to. Think of Gulf and Sinclair, for example. And, what ever happened to Skelly? (When I was very small, my father managed a Skelly filling station in downtown Ogallala, Nebraska.) Texaco is now endangered, as are Mobil and either Phillips 66 or Conoco. There were Hancock (especially meaningful to USC alums, such as me, and KUSC listeners), Signal (in California) and AtlanticRichfield (Atlantic and Richfield and Sinclair even earlier, now ARCO, part of BP and also endangered, but given a reprieve, in light of the Gulf oil spill). Perhaps Amoco will be revived if the BP brand is not able to reassert itself. Standard, in all of its incarnations, is unlikely to be revived, however.
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