Saturday, May 8, 2010


(Or perhaps Zip-a-Dee-Doo-Where?)

Where is Arvada Ridge Marketplace? Look at today's links...

According to the Shea Properties website, it's in Wheat Ridge (Colorado):
Arvada Ridge Marketplace

Wheat Ridge, CO RETAIL
For leasing information: Shea Properties • Patrick Bunyard • (303) 804-3907
Conveniently located in a high traffic area just off I-70 and adjacent to a future light rail station, this 43,873 square foot neighborhood retail center is part of a revitalization district in Jefferson County. The center is home to several national retailers inlcuding [sic] GNC, Hallmark, Payless, Qdoba and Verizon.
Google "Arvada Ridge Marketplace".  After the Shea website, look at the next two finds (red bold is mine):
Great Clips Hair Cut Salon - Arvada Ridge Marketplace - Wheat Ridge CO Welcome to the Arvada Ridge Marketplace hair salon located in Wheat Ridge, CO. Our success has been built around one simple goal: Making sure you get ... - Cached

Great Clips Arvada Ridge Marketplace savings and coupons, Arvada ...Find and share money saving printable coupons discounts and deals for Great Clips Arvada Ridge Marketplace in Arvada Colorado 80002. - Cached 
Checkout the fourth find:
Arvada Urban Renewal Authority (AURA): Arvada RidgePhase One consists of the Arvada Ridge Market Place, a 260000 square foot retail development anchored by a Super Target, this center opened in 2005. ... - Cached
... and link to it. Following the About Aura link we find...
About AURA
Who we are
Arvada Urban Renewal Authority (AURA) is responsible for revitalizing urban areas designated throughout the community by creating successful, high-quality projects that will help produce a vibrant cohesive city and enhance the quality of life for the citizens of Arvada.
AURA is an independent body, corporate and politic under the State of Colorado law and governed by a seven member volunteer board appointed by the Mayor and approved by the City Council. The Board works under a common vision dictated by the legally approved urban renewal plan.
Under state law, AURA is charged with assisting the City [Arvada] in eliminating and preventing the occurrence of blight. To carry out this mandate, AURA works in collaboration with elected officials, city administrators, private developers, financing sources, as well as the community
Note that one of the Great Clips finds refers to Zip Code 80002 (an Arvada Post Office code). Returning to the Google search, the sixth find reads...

Play N Trade - The Only Game in Town! play n trade arvada. arvada ridge market place. 5095 kipling street. suite 120. arvada, colorado 80033. phone: (7529). gaming news ... - Cached - Similar
Zip 80033 is a Wheat Ridge P.O. code.

So here is the apparent explanation: The old Ridge Home in Jefferson County (part of which was destined to become the future Arvada Ridge Marketplace) had a Wheat Ridge zip code. Arvada annexed the property and opened it for development through AURA, but the plot retained the old WR zip.

Yet, this offers a dilemma for merchants or franchisees. Should they say, for example, that the Arvada Ridge Great Clips is in Arvada or Wheat Ridge? Or can they even control their choice? Witness the two contrasting finds for Great Clips, above. The Great Clips corporate website reads "Wheat Ridge." The coupon website reads "Arvada." But if you mailed a letter to Great Clips, /with street address/, Arvada, 80002, would the letter reach its intended destination as fast as one with zip 80033?

Here is how a discount sporting goods company has identified the top two finds when searching their website for zip code 80002:
Arvada, CO

5185 Kipling Street, Wheat Ridge, CO
Tel: 303-432-6532
Map & Driving Directions
Daily 10am - 9pm, Saturday 9am - 9pm, Sunday 10am - 7pm
View Weekly Ad Specials at this Location
Big 5 Sporting Goods
7669 West 88TH Avenue, Arvada, CO
Tel: 303-420-3189
Map & Driving Directions
Daily 10am - 9pm, Saturday 9am - 9pm, Sunday 10am - 7pm
View Weekly Ad Specials at this Location
They have the first store listed correctly! (I wonder if this was in response to an email I sent them last year?)

However, the second store is incompletely identified. Yes, it has an Arvada zip code (80005), but it's actually in Westminster! Darn that Post Office!

Sears Outlet, in the same shopping center as Big 5 has this address:
Sears Outlet Store
N.W. Corner of 88th Ave. and Wadsworth

7647 W. 88th Avenue, Westminster, CO 80005

(303) 940-2739
It reads Westminster, with an Arvada zip!

I guess this is the solution to the second puzzlement, if not the first.


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